A notebook is individual, efficient, emotional, romantic, conservative and trendy, all at once. A notebook is what its owner makes of it. Everyone needs a notebook. It holds memories and helps to keep targets firmly in our sights. A notebook is taken everywhere and has a high sentimental value. Nobody would carelessly discard a notebook filled with thoughts and ideas.
A notebook can support a brand in a way no other product can.
“In a world where we are constantly communicating and networking with one another digitally, the desire to simply make a quick note, jott down our thoughts, to feel the paper and hold something tangible is growing“
For years, we have been marketing our products as “the analogue notebook”. This concept is now more relevant than ever.
The world around us is moving faster; text messages, voicemail, images, videos, 24/7- the digital world never sleeps. There are always more stimuli out there that won’t allow us to switch off. It distracts us and takes the focus off what is important.
Recently, more and more people have begun to realise that we all need to spend some time away from our digital companions and enjoy a break from the stress associated with the constant ping of emails, messages, notifications and round the clock news alerts. We need to be offline more, to unplug and recharge ourselves; we need a DIGITAL DETOX.
By drawing upon our vast experience and continuity, we are always rethinking and redeveloping our range. Notebooks and planners that allow you to store your ideas and help plan your life. We stand firmly by our belief that the small details make all the difference.